XR Brands Sparks New Trend in Mouth Gags With 4 Premium Silicone Styles

New multifaceted gags feature quality materials & unique design for a superior experience

HUNTINGTON BEACH, Calif. – April 8, 2014 – XR Brands has introduced four new gag designs to its top-selling Master Series fetish brand, each featuring silicone and steel construction for a superior experience. Each style is fitted with bullnose clamps connected by steel chains, making it easy to raise the sensual stakes with the titillating intensity of nipple play. Available in four styles, including a breathable silicone ball and equestrian-inspired silicone bit, Master Series’ new mouth gags give shoppers higher-quality choices when exploring and enjoying the fetish lifestyle.

“We’ve seen an increase in interest of various versions of mouth gags, so we set to work to create a fully branded collection for Master Series using premium materials,” XR Brands General Manager Randy Alvstad said. “Gags are commonly made using rubber, which can give off an unpleasant odor and sticky texture in the mouth, so it was a natural decision to use premium silicone. Our designers understand the lifestyle, which translates quite nicely into the final products, and is one of the reasons why Master Series is retailers’ No. 1 source for high-quality and fully merchandised fetish accessories.”

“Hinder” is a breathable ball gag that lets users restrict the speech of their playthings without obstructing their breath. Large enough to gag comfortably with supple silicone that feels soft in the mouth, “Hinder” is completely tasteless and odorless and connects to two vinyl-coated nipple clamps with two taut chains. Adjustable in pressure with a screw located at each tip, these clamps allow even the most subtle movements to inflict a pleasant pinch. “Hinder” is available now.

“Equine” is a bit gag that sits in the user’s mouth with the use of two metal O rings on each end, keeping it securely in place no matter how wild the movements. Completely tasteless and odorless, “Equine” allows the user to open his or her mouth without being able to speak clearly. Matching pleasure, pressure and a little bit of pain, each O ring is connected to an adjustable alligator-style nipple clamp by a short steel chain for a delightful intensity upgrade. “Equine” is available now.

“Seize” is a steel O-ring gag that affixes within the user’s open mouth and stays secure with an adjustable leather belt-style strap. This solid metal O-ring forces the user’s mouth to remain wide open, granting his or her master full access for unlimited possibilities while its nipple clamps dangle from an elongated steel chain for slightly freer movement. “Seize” will be available in April.

“Mutiny” is a premium silicone O-ring gag that provides the same oral access as “Seize” but with a more pliable shape. The O-ring secures into the user’s mouth to keep it wide open and offers a more comfortable fit as it sits strapped around his or her head. Two adjustable bullnose-style nipple clamps dangle from a taut chain to pinch and tweak with every motion. “Mutiny” will be available in April.

“Master Series makes it easy for retailers of all kinds to introduce and stock up on fetish and BDSM gear, and our customers love how the compact and sophisticated packaging looks on display,” XR Brands Brand Manager Michael Merrill said. “Members of the lifestyle trust Master Series for its quality and affordability, while retailers appreciate its sleek merchandising and consumer appeal. Master Series is the industry’s must-have brand in the BDSM category.”

For more information about Master Series, please visit http://www.themaster-series.com/.

For more information about XR Brands and its brand lineup, please visit http://www.xrbrands.com/.

XR Brands is the industry’s first manufacturer to develop quality comprehensive product collections that cater to underserved niche markets and sexual lifestyles. XR Brands brings niche sexual lifestyles into the mainstream with fully branded product lines that cater to the widest variety of consumers, from couples and beginner players to more advanced fetish aficionados. Through modern design, state-of-the-art construction and dynamic packaging and merchandising, XR Brands makes fetish and niche lifestyle products approachable to retailers and consumers looking to grow in new and exciting directions. Since 2007 the company’s award-winning team of experts has created popular collections catering to every fetish interest, including electro stimulation, erotic massage, enema play, enlargement pumps, BDSM and sensation play, leather bondage, and powerful sex machines. Most recently XR Brands named 2013 BDSM Pleasure Products Company of the Year by adult media outlet XBIZ.